Nissan NUVU – The Next Generation Thinking Strategic Positioning

Nissan Nuvu is a concept designed to offer next generation car from Nissan with rear-mounted electric motor and lithium ion battery pack. The concept car is quite unusual and small. For city use, the Nuvu‘s performance is more than adequate. Across the all-glass roof are a dozen of small solar panels. Basically, natural, organic and recycled materials are used to make its cabin. The steering of the car is very direct for quickness and manoeuvrability in the city. No one will have any problem in crowded roads and limited parking slots with this tomorrow‘s city car.

At a glance
2 +1 seating in compact 3m package – Unique platform for Nuvu – Zero emissions from EV drivetrain – Drivetrain previews production EV due soon – X-By-Wire control for all dynamic functions – Extensive use of natural, organic and recycled materials – An urban oasis complete with its own tree inside, which provides shade for the interior, and generates solar energy via its leaves

From the horse’s mouth
François Bancon, General Manager, Exploratory and Advance Planning Department, Product Strategy and Product Planning Division, Nissan Motor Co., Ltd. said that, ―There is a new generation coming up who, finally, are questioning why we do the things we do. They are asking themselves, for example, why they are buying a large car when they know that for 99 percent of the time they will be in it on their own, says ―It is our job to provide personal transportation that is better suited to people‘s needs and to what the environment – in all senses – can cope with.

Expectations
Nissan’s vision for the future of urban transportation is encapsulated in Nuvu, a ‗new view of the type of car we will be driving in the middle of the next decade. Compact – it‘s just 3 metres long – Nuvu is a concept vehicle with unique 2+1 seating. It is aimed at urban dwellers who don‘t want to compromise on their personal freedom or their comfort, yet who appreciate that something has to give.

Nuvu is agile, easy to drive, even easier to park. And it is, of course, an electric vehicle (EV). As Bancon says: ―We believe zero emission vehicles are one of the key solutions for tomorrow‘s city car. In the longer term, Nissan foresees a future based around a line-up of zero emission vehicles regardless of their size, category and usage. Nuvu – or its production equivalent – is just one element of this emission-free future.

Reference
www. links.u3u.cc/Nissan-Motors.html